WORK / GOOD BRIDGE MUSIC
CASE 001 — E-COMMERCE · BRAND SYSTEM
From eBay listings
to to a store of their own.
Good Bridge Music sells rare and vintage guitars. Their old site showed only a handful of pieces — and every click pushed the buyer to eBay or Reverb. They never owned the storefront, the data, or the relationship. We rebuilt the whole thing on Shopify.
CLIENT
Good Bridge Music
SECTOR
Vintage guitar retail
SERVICES
Shopify · Brand · Art direction
LOCATION
Jacksonville, FL
TIMELINE
6 weeks
01 — THE PROBLEM
They were renting
someone else's store.
The old site displayed only a few instruments. Every product link redirected to an eBay or Reverb listing — so the checkout, the fees, the buyer data and the brand experience all lived on a marketplace. The white-and-red template also undersold five-figure vintage instruments.
- —Only a fraction of inventory shown
- —Clicks leaked out to eBay / Reverb
- —No owned checkout or customer data
- —Generic template for premium stock
- —Two navbars and two footers
02 — THE APPROACH
Own the store, end to end.
We moved everything onto Shopify and rebuilt the brand around the instruments — not around a marketplace template.
01
Shopify build
Full store stood up: theme, collections, product templates, cart and checkout. The transaction now happens on their domain.
02
Logo & identity
Redrawn wordmark and bridge mark — restrained, premium, legible at any size. Replaces the old red script.
03
Art direction
A consistent dark, warm image system. Every instrument shot to look like the five-figure piece it is.
04
Catalog & PDP
Filterable catalog and rich product pages — specs, condition, offers — so buyers decide and buy without leaving.
03 — THE TRANSFORMATION
Same instruments. New home.
BEFORE
AFTER
04 — OUTCOMES
The store is theirs now.
0
REDIRECTS OFF-SITE
Every sale completes on goodbridgemusic.com
100%
CATALOG ONLINE
Full inventory, not a handful of listings
1
OWNED CHECKOUT
Customer data + brand experience kept
6 wk
TO LAUNCH
Store, brand and art direction shipped
05 — DELIVERED
What shipped.
01
Shopify storefront
Theme, collections, cart & checkout on their own domain.
02
Logo & wordmark
Redrawn bridge mark and type — premium, restrained, scalable.
03
Art direction system
Photography styling brief, background lighting guidelines, post-processing rules.
04
Data migration
100+ vintage guitar listings imported from historical sales.
05
CRM integration
Order notifications, customer accounts and abandoned cart flow.
06
Post-launch training
Live screencasts and a Notion manual showing how to publish a new piece in under 5 minutes.
“People used to find a guitar on our site and finish the purchase on eBay. Now they buy from us. The store finally looks like the instruments we sell.”
GOOD BRIDGE MUSIC
Vintage guitar retailer · Jacksonville, FL
— NEXT CASE
Own your storefront next.
If your sales are leaking to a marketplace, that's a fixable problem.