Solsticereimagined
After 8 years of strong work and word-of-mouth referrals, Solstice had built a genuinely distinctive practice — but no brand that reflected it. Their identity was a generic logo from a freelancer and a Squarespace site that could have belonged to any interior firm in any city. As they repositioned for higher-budget residential and commercial projects, the visual disconnect was becoming a ceiling. Qualified prospects would arrive via referral and leave because the website didn't match the level of work in the portfolio.
We started where brand work should: with positioning. Through workshop sessions, we identified Solstice's genuine differentiator — a process that treats spaces as emotional narratives, not just aesthetic exercises. From that insight, we built a complete visual system: logotype, color palette, custom typographic hierarchy, and a full brand guidelines document. Then the new editorial Webflow site — minimal in execution, rigorous in quality — designed to match the elevated positioning and lead qualified prospects directly into conversation.
Three-hour session with the founders to map competitors, define the ideal client profile, and articulate the studio's specific point of view — the thing only Solstice can say.
Three creative directions presented; refined over two rounds into the final identity with full brand guidelines, type system, color palette, and motion principles.
Content strategy first, then wireframes, then Webflow build. Photography direction provided for the portfolio shoot — framing, styling, and editing brief.
Coordinated press outreach to two design publications, resulting in features within 30 days of launch. Both pieces drove qualified inbound traffic.
“Clients told us they were nervous we'd be too expensive when they saw the new site. That's exactly the positioning signal we were after — and they still hired us.”
Ready for results like these?
Start a project →